The game quickly gained popularity, gaining more than 4 million players within a few weeks of release. In May , King the maker of candy crush was ranked third in the number of downloads on the App Store. It was fourth on Google Play and King was in the top 10 in revenue for the month in both google play and App Store.
By , the game had over million active players each month and it was dropped to million by It again rose back to million active monthly players by November Five years after its release on mobile, the Candy Crush Saga series has received over 2. Initially, the advertisement was the major source of revenue for candy crush, But in king removed the advertisement, and solely has earned money from the game in the form of in-app purchases. It remains one of the top gross-revenue earnings apps for mobile in the four years leading up to In King.
Introduced Candy Crush Soda Saga , by adding additional candy tile types, soda-filling levels that cause candy tiles to float instead of sink, and other puzzle objectives.
Candy Crush Jelly Saga , Expanding on Candy Crush Saga and Candy Crush Soda Saga , with many levels requiring players to spread jelly across the game board, and adding boss battles with a computer opponent. Did we miss something?
Come on! Hence, users prefer in-app purchases to feed their addiction. One of the best strategies devised by Candy Crush Saga was the requests on Facebook. Facebook, with over 1. It became the primary source of new users for the game in its initial stages. Candy Crush is played by users of all age groups, belonging to all ethnicity and religions, and in all the 7 continents.
Fun Fact — The game was actually targeted to women aged Gamers can see and compare their progress with their friends and family members. This social motivation has made many users shed their money to compete and win against them.
The social factor became a good strategy to earn more as people like to show off to people they know. One of the most important factors behind the success of the game is its quality.
Candy Crush, which looks a bit like bejewelled, used great graphics mixed with soothing music and most importantly — no glitches. The game maintained top quality by not including advertisements and having full control in the hands of the developers. It takes hardly minutes to complete a turn on Candy Crush. This helped the brand to position itself as a time killer and not just a fun mobile video game. There are currently more than levels in candy crush. The game becomes more difficult as the user levels up.
It is certain, in this game of luck, that the user might get stuck in one or more of the levels. More challenging the levels are, more is the probability of user paying to get it cleared. But Kings had to keep the difficulty moderate as many difficult levels might lead to users abandoning the game.
Candy Crush made good use of analytics to find out what makes their users play more and what is stopping them.
Level 65 was considered as one of the most difficult levels and stopped users from playing ahead. It was modeled on similar games featuring jewels or precious metals and became mainstream after being made available on both mobile and desktop. Candy Crush Saga initially relied on advertising revenue , but this was quickly abandoned after a year or so in operation. Candy Crush Saga now makes a significant amount of money from in-app purchases that allow players to enhance their gameplay experience.
Features are purchased using predetermined quantities of gold bars. Related Resources. It's Not Just Advertising! I don't feel lucky. No prize. Next time. No Prize. No luck today. Unlucky :. Get your chance to win a prize! I have read and agree to the Privacy Policy. Privacy Overview This website uses cookies so that we can provide you with the best user experience possible.
Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
0コメント